Over 150 Coaches Trained in Hustle & Attitude Best Practices

When last we met – or at least the last time I posted, I was about to start coaching clinic season. With the virus situation, all the clinics were virtual (thank you, Zoom!). Three scheduled clinics for Flag Football Fanatics turned into four. The live session with Goodyear Parks and Rec fall baseball became my first online streaming clinic as we recorded it and offered coaches the opportunity to view it on their own schedule (again, thank you, Zoom!).

Before the clinics, my hope was for the leagues for which I was providing the training to “have dozens of new and experienced coaches who better understand the rules of their sport, how to plan practices, make line-ups and manage playing time, and deal with parents and referees. In other words, how to have a successful season”. Well, the philosophy and practical recommendations reached over 150 coaches!

Speaking of success, one of the things I like to do during the clinics is to ask the participants…

In one word, how would you define a successful season?

During the clinic, I use Mentimeter to have the coaches answer the question in real-time. Mentimeter builds a word cloud with the responses. A word cloud displays the responses horizontally and vertically. The larger the depiction of the response, the more times it was entered. I like to collect the coaches’ responses. Here are the four clouds from the fall 2020 Flag Football Fanatics clinics…

Notice anything? The same word is the largest in the center of all of the word clouds – FUN. I think this is fantastic. The next largest (and therefore most often answered) words are things like growth, learn(ing), progress, and excitement. And don’t think I didn’t geek out with the ‘hustle’ response! Anyway, these results fit exactly with my definition of a successful season; i.e. the athletes have fun, learn to play the game and improve throughout the season. My ultimate measure of success is whether the child decides to play again the following season.

Overall, I am thrilled that I was able to continue my relationship with Flag Football Fanatics and do my first ever baseball clinic. I also appreciated the opportunity to work out new technological methods to reach coaches – using Zoom to have virtual clinics and recording one and making it available via link to coaches later. I look forward to taking advantage of these new skills in my attempt to spread the Hustle & Attitude philosophy to more youth recreational sports coaches so they can help their athletes have successful seasons.

It’s Clinic Season

It’s that time of year! Yes, the NFL season is kicking off later this week, but that’s not what I mean. I have two client partnerships that I value – and it’s clinic time again.

Flag Football Fanatics

My longest tenured partnership is with one of the largest flag football organizations in the country – Flag Football Fanatics. I’ve offered my position on when children should start playing tackle football – and suggested that flag football is a fantastic alternative. I coached five seasons in the Flag Football Fanatics league, my son is still a site director for one of their locations, and I’ve been doing coaching clinics for them since 2016. Starting with live clinics in their Cincinnati, Columbus, and Dayton leagues for several years, they’ve let me grow and learn how to do a better job of training and educating their coaches on how to have successful seasons. And with my move to Arizona, we added the flexibility of offering live webinars – and good thing, too as that’s the way to provide education during this virus situation.


City of Goodyear Parks and Recreation

Last year, I engaged with my new hometown’s (and old – I went to high school here, but that’s a longer story) department of Parks and Recreation to see if we would be able to work together to education their recreational sports coaches. I am grateful they trusted me to work with them with their sports offerings. In February, I did a volleyball coaching clinic. It was refreshing for me to verify that the key tenets of my philosophy and the best practices I cover in the clinics translate to a sport that I never coached. I also appreciated the opportunity to get smarter on the specific techniques involved with teaching and coaching volleyball. Next up is fall baseball – I AM SO EXCITED TO GET TO DO MY FIRST BASEBALL COACHING CLINIC! I have the most experience coaching youth recreational baseball, including this past summer with my niece’s team. With Goodyear looking to open a fabulous new recreation complex next year, there will be even more opportunities for me to work together with the Parks and Rec department to train up their coaches.


Three webinars this week and one next week and hopefully the leagues have dozens of new and experienced coaches who better understand the rules of their sport, how to plan practices, make line-ups and manage playing time, and deal with parents and referees. In other words, how to have a successful season.

I would love to share these techniques and practices with more leagues and more coaches. The way I coached and train coaches results in the children having a great time, learning the sport, and wanting to come back and play again. If you’re reading this and know of a league that might benefit from my coaching clinics, point them to my Clinics page for more information.

Michael Lewis on Coaching – Against the Rules podcast

Best-selling author Michael Lewis (Moneyball, The Big Short, among several others) is dedicating the second season of his podcast, which takes “a searing look at what’s happened to fairness” and who is trying to level the playing field, to coaching. Episode 4 is called “Don’t Be Good – Be Great” and is about his high school baseball coach, Billy Fitzgerald.

Lewis talks about the impact Coach Fitz had on him through two specific stories of his interactions with the coach.

The first story was as a sophomore baseball player. “As fate would have it”, Lewis gets put in a game against the only other team in the league that could compete with his. He is inserted to pitch in the last inning with one out and them up 2-1 and the other team with runners on first and third. Lewis recalls that the other team was “laughing and dancing with glee” as he walked to the mound. Lewis isn’t scared he recalls, because he has Fitz on his side – and there’s no one more scary in New Orleans than him. Fitz tells Lewis, “There is no one I’d rather have in this situation”. Lewis admits this is crazy talk, but says, “Such is the force of the man; that I believe him”. Lewis recalls he didn’t have the words for how he felt then, but he does now. “I’m about to show the world and myself what I can do”. He says, “The strength of this coach was inside me, like a superpower”. Lewis got the next two outs and the team won.

Can you imagine how it would feel to be described this way by a player you coached? With respect to motivation, can it get any better than to have the strength of a believer in you…strength like a superpower.

The other story revolves around the consequences of Lewis missing a practice as a senior during the Spring Break where he goes skiing with his family. Lewis struggles – he can’t find the strike zone. Fitz embarrasses him by asking loud enough for everyone to hear, “WHERE WAS MICHAEL LEWIS DURING MARDI GRAS?”, and other questions of the like. Fitz isn’t doing this to embarrass Lewis, though. It is intended as a teaching lesson. The lesson is that privilege corrupts. It’s like he’s telling Lewis 0 very publicly, YOU’RE ALWAYS SKIING. It teaches Lewis that, contrary to how he has felt thus far growing up, he does have something to suffer for: baseball. Lewis has internalized this lesson throughout his life.

Lewis says that, if he had never met Coach Fitz, he would never have become a writer. He would have felt it was too risky. The podcast characterizes why and how Coach Fitz was so good at motivating his players to be all that they could be.

  • Fitz’s intensity was a motivator for many of his players. “We can do better than this”. That’s how one of Fitz’s players reacted to Fitz destroying a second place trophy after a basketball tournament championship game. This reminds me of something two-time Super Bowl champion coach Tom Coughlin says in his book, Earn the Right to Win:

“You can do better than that, spoken by someone you respect, is about as good a motivational tool as has ever been discovered”.

  • Later, when there is a movement to have Fitz removed, Lewis describes his crime as being that “he held kids accountable” by suspending them for when they violated training rules, among other things. One of his former baseball players recounted how the players were required to sign training rules that said they wouldn’t drink alcohol. I appreciated the player’s reaction at how asinine it was for kids who were not legally allowed to drink anyway to sign a pledge that they wouldn’t drink. The player said Fitz held the players accountable for rules broken – which apparently didn’t sit well with some of the other players’ parents.
  • One of his former players says the message was always consistent – “Don’t be good, be great”.
  • In an interview with Coach Fitz, he tells Lewis that he believes that, in addition to teaching the players the game, he felt his responsibility was to teach them that they are going to fail in life and they have to learn to deal with failure and use it to become better and be eventually successful.
  • At his retirement, Coach Fitz tells the audience

“I happen to believe coaching is teaching in its most perfect and rewarding form”.


There are some aspects of Coach Fitz’s style that I don’t believe translate to youth recreational sports. The episode recounts times the coach threw a trophy against the wall and broke it and that his intense pushing of the players often included some vulgarity. I’ve written about my thoughts on this type of coaching before. Generally speaking, I don’t see a place for this type of coaching at any level of youth sports, but then again, I’ve been called soft (stay tuned for an upcoming post on that subject). However, there is a distinction between coaching high school athletes and youth recreational athletes and, in Coach Fitz’s case, the good certainly outweighs the bad as portrayed in the podcast.

Finally, I think Lewis makes a profound statement describing coaching as being like a rubber suit:

“It takes on the shape of whoever’s in it. It hides nothing. It expands and contracts wtih the character of the person who wears it”.

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